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The Big Funnel: Africa Growth Pilot phase two
08.08, 10:00–10:25 (Poland), Belgrade (8)
Language: English

An experimental new model for recruiting self-motivated contributors in Africa using self-paced online learning materials, and focusing on the fraction of people who complete the curriculum without external incentives.


a presentation on phase two of the Africa Growth Pilot program, focusing on testing the "Big Funnel" approach to driving complete newbies to high-quality, structured self-paced courses online, and then surfacing promising, self-motivating graduates and investing further — in human attention, invitations to gatherings, mentorship, 1:1 calls — only in those select few.

This in contrast to the outreach practice so far (in Africa and elsewhere), where we put in resources (time, money) into live trainings of general audiences with ~2% retention at best and a nonzero cost per capita.

Session recording: https://youtu.be/2JIhTex8LLs?t=1753


Как ваша сессия связана с темами события: Открытое сотрудничество?

It is about recruiting direct contributors to Wikimedia projects, so not explicitly about collaborating across open projects.

Какой уровень опыта нужен аудитории для вашей сессии?

Average knowledge about Wikimedia projects or activities

Как вы планируете провести эту сессию?

Onsite in Katowice

С какими другими темами или вопросами соотносится ваша тема? Пожалуйста, выберите из списка тегов ниже.

Capacity building

See also: Africa Growth Pilot phase 2 (3,7 МБ)

Veteran Wikimedia volunteer and veteran Wikimedia Foundation staff (Lead Program Officer, Emerging Wikimedia Communities).

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