08-07, 11:00–11:25 (Poland), Dilijan (3) (interpretation)
Language: English
The "Art of Technology: Challenges in Presenting and Popularizing Engineering and Industrial Achievements" lecture will explore the complexities of using visual communication to explain technological advancements. Despite the widespread use of images, effectively conveying key phenomena and their interrelationships remains challenging. This session highlights the importance of combining scientific knowledge with interpretative and creative skills to create compelling visual content and emphasizes the collaborative effort required to meet the demands of effective visual communication.
Explaining the world through images has a long tradition. Even today, it is hard to imagine life without images—instructions, comics, advertisements, emoticons, visual information. Despite the widespread use of this type of communication, we still struggle to convey and explain key phenomena and the relationships between them. Today, images are as much a source of information as they are of misinformation. Therefore, the ability to create and effectively convey knowledge through this medium is of great importance. However, it is not enough to possess the knowledge of a scientist and the talent of a graphic designer. Interpretation, sensitivity, and imagination are crucial. Hence, creating effective images, infographics, and diagrams requires skills that are usually found not in a single individual, but in a team. Thus, scientific, environmental, and social educators face a significant challenge today: to collectively reflect and work on creating effective visual information that meets the demands of the times and the scale of needs. In this context, technical and scientific realities pose particular challenges.
Session recording: https://www.youtube.com/live/b0W8f4nhdh8?feature=shared&t=5710
Partner session: Art of technology. Challenges in presenting and popularizing engineering and industrial achievements
What is the experience level needed for the audience for your session?* –Everyone can participate in this session
How do you plan to deliver this session?* –Onsite in Katowice
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Adam Kowalsi is the Director of the Museum of Metallurgy in Chorzów.